The EAST Formula Decoded

The most prominent and dominant entrepreneurs understand that The EAST Formula is necessary to maximize influence and profits for influential impact. Running a business alone is not enough. Writing books without a defined strategy can lead to disaster. Speaking on stages without having books to continue the conversation means leaving money on the table. Launching training programs without significant reach can hamper profitability. All four components: ENTREPRENEUR, AUTHOR, SPEAKER, and TRAINER are winning strategies when implemented together for serial success. Go EAST and discover the formula for unlimited opportunity and innovative income streams.

ENTREPRENEUR

Explore passive and positive income opportunities that compliment your personal passions and talents. Implement key systems and processes to grow your company and expand your reach.

AUTHOR

Develop an ideal book topic to enhance and foster paid speaking opportunities and training programs. Create lead magnets for customer acquisition and awareness. Create sales strategies and marketing campaigns.  ​

​SPEAKER

Review and develop existing and new signature topics for profitable speaking opportunities. Cultivate additional platforms and increase revenue streams during in-person and virtual appearances.

TRAINER

Create a series of training programs based on your book topic and signature talks. Establish training objectives, core demographics, curriculum, pricing, and delivery methods.

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REKESHA PITTMAN
Entrepreneur | Author | Speaker | Trainer

Rekesha Pittman excels at turning talents into treasure. She has helped visionaries worldwide launch profitable books and businesses through innovative training and coaching systems. She is the Chief Strategist of EAST Global Strategies in Dallas, Texas. Rekesha is in-demand as a professional speaker and panelist for a wide variety of topics including book publishing, business strategies, performing arts, and entrepreneurship.
 
Rekesha has authored multiple books including:

• The EAST Formula
• Birth of a Saleswoman
• ABCs of Authorship
• Book Publishing Master Plan
• 7 Ways to Get Speaking Engagements
• Money on the Books
• Masterful Mentorship

 
Her instructional publications include:

• The GOAL Mine Personal Success System
• The Money Magnet Success Tracker​

​Rekesha has personally coached over 500 authors worldwide to publish bookstore-quality books. She provides innovative webucation sessions, creative curriculum, strategic coaching, and proven profit-making strategies through online training, speaking platforms, live workshops, masterminds, and group educational sessions.